NEED FOR SPEED REBOOT REVEALED

After being teased throughout the week, the new Need for Speed has been officially unveiled, and it's called, quite simply, Need for Speed.

The latest instalment in EA's long-running racing series is being pitched as a "full reboot", hence the stripped back title. EA promises Need for Speed will draw on what it considers the core pillars of the series: "deep customisation, authentic urban car culture, a nocturnal open world, and an immersive narrative that pulls you through the game."

Need for Speed is being developed by Ghost Games – the franchise's dedicated studio in Gothenburg, Sweden – which also produced the 2013 title Need for Speed: Rivals.

Marcus Nilsson, Executive Producer at Ghost Games, says, "Need for Speed is one of the most iconic names in gaming, and we're returning it to greatness in this reboot. Pulling on our 20 years of history and then taking a year out from releasing a game, we are making the game we've always wanted to. We're listening to the fans and delivering an experience that will capture their imagination and unleash their passion for cars and speed."

Car culture is a key focus for the reboot, with EA working closely with its own car culture community, Speedhunters. (Speedhunters is car culture blog founded in 2008 and owned by EA.) The Need for Speed reboot will explore the "world of past, present and emergent trends of the urban car scene." This urban and underground focus can be seen in theshort teaser trailer released today and the first screen shots above.

Need for Speed will be released worldwide in Autumn, 2015 on PC, PlayStation 4, and Xbox One.

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Daniel is IGN's Games Editor over in London. He writes about games, movies, and talks about Superheroes and Star Wars. If you like any of those things, follow him onTwitter.